So you’ve decided to sell an online course. Congratulations! You’re about to embark on a fantastic journey that has the potential to change your life and the lives of your students.

But before you can start reaping the rewards of course ownership, there’s one crucial step you need to take: pre-launch. Pre-launching is when you create buzz around your upcoming course and start growing your email list. It’s a crucial step in ensuring that your course is successful, and it’s something that far too many course creators skip.

If you’re not sure how to pre-launch your online course, don’t worry. In this blog post, we’ll give you everything you need to know. Keep reading to learn more.

Why You Need to Pre-Launch Your Course

Before we dive into the nitty-gritty of pre-launching your online course, let’s first talk about why it’s so important. There are three main reasons why pre-launching is a non-negotiable step in selling courses:

1. It allows you to validate your idea.
2. It helps you build hype and excitement around your launch.
3. It helps you grow your email list so that you have people to market your course to when it goes live.

Pre-launching is essential if you want your course to be successful. Don’t skip this step!

How to Pre-Launch Your Course in 8 Steps

Now that we’ve talked about why pre-launching is so important, let’s dive into how to do it. lucky for you, pre-launching an online course is relatively simple and can be boiled down into eight key steps:

1. Choose a launch date and start building anticipation
2. Create content that whets people’s appetites
3. Leverage social media
4. Make a sales page
5. Host a webinar or other type of launch event
6. Offer an early bird discount
7 . Collect emails addresses
8. Choose a platform to host your course

By following these steps, you’ll be well on your way to successfully pre-launching your online course! Just remember to stay focused and take things one step at a time—you’ve got this!


Pre-launching your online course is a crucial step in ensuring its success. By doing things like building anticipation, creating content, leveraging social media, and collecting email addresses, you can set yourself up for a successful launch. So what are you waiting for? Get started pre-launching today with Course Creativ!