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Facebook launches new video metrics

Facebook launches new video metrics

Currently, page admins can only see information such as the number of views a video has received. With the new video metrics — rolled out over the coming weeks — marketers can see the average duration of video viewed and the amount of time that a person watched 95 percent of the video.  Read More Here

Will Internet Marketing Work for Your Business?

Will Internet Marketing Work for Your Business?

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign. (more…)

Advertising using Power Words

Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement. (more…)

Advergaming: Advertising through video games

Advergaming: Advertising through video games

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. (more…)