Put down those glasses! Your eyes aren’t playing tricks on you. Google Search indeed has a new look—one that ditches the Web 1.0-era link underlines and removes the big yellow boxes around advertisements in favor of more discrete yellow tags next to paid links.
There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed. (more…)
Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem. (more…)
Recently Yelp held a town hall meeting and invited a few business owners to attend so they can discuss their programs and answer any questions about Yelp Advertising services. However, the meeting backfired and turned out to be a complaint forum from pissed up businesses. The audience got aggressive with their questions and complaints on how their legit reviews get filtered. However, Yelp only wanted to discuss the benefits of their advertising services.
LA Times was there to cover the story.
A ruling from a Virginia Court of Appeals has rendered anonymous reviews unprotected, at least in Virginia. The popular online review website Yelp is at the center of litigation regarding the legitimacy of anonymous reviews. On one side is Yelp, whose terms of service explicitly ban users from posting faked reviews that are negative or positive. On the other side are the businesses hurt by these reviews.
This landmark case will shape the landscape of online reviews for some time to come. The plaintiff’s case seems to mirror the plight of so many businesses with reputation and image problems. Yelp uses an automated system to deal with spoofed reviews, which it claims is capable of dealing with these fakes. Yet the fact remains that fake reviews have become an industry in and of themselves. While this court ruling does little to improve these conditions, it does set the precedent for future cases.