Lesson 2: Learn How To Think Like A Master Marketer
So you completed lesson 1: Preparing your mindset. (If you haven’t read it, click here)
So, Lets start with the story.
Once upon a time, there was a struggling marketer named John. No matter how hard he tried, he couldn’t sell any of the products he promoted. Frustrated and desperate for a breakthrough, he came up with a unique idea.
John decided to give away his products for free, believing that if people experienced the quality firsthand, they would become loyal customers. However, he faced a challenge. He needed to ensure that people valued what they received, despite not paying for it.
So, John came up with an ingenious plan. He set up a small shop and placed a sign outside that read, “Everything inside is absolutely free!”
Curiosity piqued, people flocked to the shop, excited about the prospect of receiving something without paying a dime. They entered eagerly, browsing through the various items and selecting what they liked.
However, as they finished choosing their desired items and attempted to leave, they encountered an unexpected obstacle. A massive lion was stationed at the exit, blocking their path.
Startled and alarmed, people quickly realized that they couldn’t leave without taking action. John, observing this, approached the bewildered crowd and calmly explained, “Don’t worry, there’s a way to safely exit. But you must pay a small fee to pass by the lion.”
Initially hesitant, the customers soon realized that the value of their chosen items far exceeded the minimal fee required to leave the shop unharmed. Relieved and understanding the clever twist, they willingly paid the fee and departed with their “free” products.
Word spread about John’s unique marketing approach, and soon, people were flocking to his shop from all over. The “free” products became highly sought after, and the presence of the lion added an exciting and memorable element to the whole experience.
John’s sales skyrocketed, and his shop thrived. Through his creative strategy, he demonstrated that unconventional methods could capture attention, create perceived value, and ultimately drive sales.
And so, the marketer who couldn’t sell anything found success by giving it away for free and adding a lion at the door, leaving people with a memorable story to tell for years to come.
End of Story.
👉 Picture this: John, a struggling marketer, faced the same challenge many of us do — finding customers for his products. But when his attempts failed, he took a bold leap and decided to give them away for FREE! 🆓🎁
Now, you’re probably wondering, “How did John turn this into a profitable venture?” Here’s where the magic happened. He had an ingenious twist: a LION at the exit! 🦁😱
The brave souls who had chosen their free items soon found themselves face-to-face with the majestic beast. Panic and curiosity struck as they realized they couldn’t escape without paying a small fee. 💸
But here’s the catch: the perceived value of the items far exceeded the nominal fee to pass the lion’s lair. People happily paid, realizing they were getting a steal of a deal! 💎💰
So, how does this story relate to YOUR journey of creating and selling a course? 🎯
🔹 Step 1: Create an Irresistible Course: Craft a course that’s packed with value, knowledge, and expertise. Make it something your audience can’t resist. 🌟
🔹 Step 2: Offer a “Limited-Time Free Access” Promotion: Hook your potential learners by offering a time-limited opportunity to access your course for FREE. 🕒
🔹 Step 3: Add an Element of Urgency: Just like John’s lion, introduce a time-sensitive or exclusive element that pushes people to take action before it’s gone. 🚀
🔹 Step 4: Implement a Value-Added Upsell: Once your learners have experienced the quality of your free course, offer them a premium upgrade with additional perks and benefits. 📈
By combining the power of free access, urgency, and added value, you’ll entice learners to not only join but also invest in their education. 🎓💡
So, embrace your inner marketer, get creative, and let this lion-inspired tale guide you to transform your course creation journey into a roaring success! 🦁💪